A recent question posed to fifteen CIOs (or equivalent) regarding value received from Advisory deliverables, resulted in the answers below (Gartner was not mentioned by me, but virtually all of these were Gartner clients) The question: How do you measure the value you obtain from your current IT advisory service subscriptions? The answers: We don’t measure it. Not sure we’re getting...read more
Posts Tagged "Forrester"
By Barbara French and Gideon Gartner (@bfr3nch, www.barbarafrench.net, @gideongartner,www.gideongartner.com) In the first part of this post, we challenged an urban myth that small analyst firms are threatening the Gartner and Forrester Research business models. We as yet see no compelling evidence. What we do see is many small advisory firms performing vital roles in the IT ecosystem, a few...read more
By Barbara French and Gideon Gartner (@bfr3nch, www.barbarafrench.net, @gideongartner,www.gideongartner.com) There’s a good deal of speculation on whether the research and advisory business is entering a new phase — one in which small Advisory firms may be thriving at the expense of the large firms. David Hatch summed up this point of view in a forestercomment to “Advisory Industry, a...read more
As mentioned, Gartner’s and Forrester’s (G&F) pricing policies in tandem suggest that they can live with each other peacefully, not bothered by competition. I can see the IT vendors accepting the increases because they’re hoping to indirectly encourage Advisory’s support of their product values (it would be interesting to know how their AR people are handling this). Is anyone...read more
The two largest sell-side firms in our space, Gartner and Forrester (G&F), have been open about their policies of annual 5-7% price increases, plus no client discounts, plus other similar policies, perhaps assuming that the economy will thrive and that clients will not care about 5% here and there. This new policy hints at the possibility that G&F live with each other peacefully, and are...read more
I’m sometimes asked if any competitor of Gartner could unseat it as the leading Advisory. I think not. But, could a competitor penetrate it? Allow me to share with you accurate data from my Giga experience, based upon the huge and detailed spreadsheet by month which I recently found in a closet, dating back to 10/1/2000! As you likely know, I founded Giga in late 1994 (I left Gartner in...read more