A recent question posed to fifteen CIOs (or equivalent) regarding value received from Advisory deliverables, resulted in the answers below (Gartner was not mentioned by me, but virtually all of these were Gartner clients) The question: How do you measure the value you obtain from your current IT advisory service subscriptions? The answers: We don’t measure it. Not sure we’re getting...read more
Posts Tagged "analyst relations"
As mentioned, Gartner’s and Forrester’s (G&F) pricing policies in tandem suggest that they can live with each other peacefully, not bothered by competition. I can see the IT vendors accepting the increases because they’re hoping to indirectly encourage Advisory’s support of their product values (it would be interesting to know how their AR people are handling this). Is anyone...read more
The two largest sell-side firms in our space, Gartner and Forrester (G&F), have been open about their policies of annual 5-7% price increases, plus no client discounts, plus other similar policies, perhaps assuming that the economy will thrive and that clients will not care about 5% here and there. This new policy hints at the possibility that G&F live with each other peacefully, and are...read more
The area of conferences was one which I continued to get deeply involved with throughout my Gartner career. I’ll recount one example of many which does not address the design of conference/expositions, but the maximization of potential usefulness of such events to the clients of Advisories. CeBIT was and is the world’s largest computer exposition, and I decided that we should not only...read more
I’m sometimes asked if any competitor of Gartner could unseat it as the leading Advisory. I think not. But, could a competitor penetrate it? Allow me to share with you accurate data from my Giga experience, based upon the huge and detailed spreadsheet by month which I recently found in a closet, dating back to 10/1/2000! As you likely know, I founded Giga in late 1994 (I left Gartner in...read more