Gartner, Inc.

35th Anniversary of Gartner Inc.’s Founding

35th Anniversary of Gartner Inc.’s Founding

Gartner Inc. (originally called Gartner Group) was born on April 1, 1979, together with a chap named David Stein. I had just predicted that the estimated $200 million ‘Information Industry’ (information about the realm of computers) would continue growing at an annual rate of 30%, and that we should attempt applying our knowledge, in order to share the expected growth. At the time I...

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“Have You Spoken to Gideon Lately?”

“Have You Spoken to Gideon Lately?”

IBM vs. Gartner During the 1980s, Part 4   As we moved forward, our responsibility was to continue analyzing the IT industry objectively for all our clients, and not about IBM in particular or for its benefit. Throughout the decade our company’s mission continued the education of all players in the IT marketplace, including those vendors who were meaningful, the large users and investors,...

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Who Ever Sues the Press?

Who Ever Sues the Press?

IBM vs. Gartner During the 1980s, Part 3   Here’s how the drama continued to unfold: In early March 1993 I was shocked to receive a call followed by a personal visit in my office by two people associated with IBM: Tom Barr and Nicholas Katzenback. Tom Barr was Cravath Swaine & Moore’s most famous lawyer and was handling the entire IBM account. Nicholas Katzenbach is a Rhodes...

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Trade-Secret Witch Hunt?

Trade-Secret Witch Hunt?

IBM vs. Gartner During the 1980s, Part 2   Several months passed  after having spoken to IBM’s Don Otis I received another critical phone call, this time an indirect call from Ron Rolfe of Cravath Swaine and Moore, IBM’s counsel and the acknowledged heavy hitter of the entire U.S.’s legal profession! So once again the lawyers were getting into the act, always persistent, always...

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“Know the Most About a Little”

“Know the Most About a Little”

IBM vs. Gartner During the 1980s, Part 1   After leaving Oppenheimer to create, launch and manage Gartner Group in 1979, I continued to personally write and publish about the IBM Corporation — just as I had done previously for my financial buy-side clients (banks, insurance companies, et al.). Forbes quoted me in 1972: “there is nothing IBM does that fails to impact every aspect...

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Stan Dale Grows Conference 600% In One Year!

  Stan Dale had just joined Gartner Group in sales, the summer of 1983.  His territory was New England and shortly thereafter Bell Canada was added to his accounts. The following spring he and his associates decided to do some prospecting seminars in Canada – Bell Canada was then Gartner’s only Canadian account and they were receiving only one service, Telecom (STS).  It was...

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Peggy Pedwano: Culture Breeds Pride

Peggy Pedwano was one of our most reliable and enthusiastic administrators, which is saying much given the strength of our admin, which was crucial in delivering client service. Her fondest memories of Gartner are the earliest days of everyone working together whether typing up greensheets (on IBM Selectric typewriters!), to stuffing binders, to prepare and enjoy “Gartner Gatherings”, and...

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From Hutton, to Oppenheimer, to Gartner

From Hutton, to Oppenheimer, to Gartner

Part 1: AFTER HUTTON & OPPENHEIMER, VCs INTERVENE In early 1970  E.F. Hutton hired me as a technology analyst, despite my having little financial background. One of my early successes was a detailed and timely report on Xerox Corp., then a ‘nifty fifty’ firm with steady growth and broad popularity among institutional investors. The report raised concerns that Xerox’s growth might...

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Gartner: Early “Theory G” & Sales, Part 4

Gartner: Early “Theory G” & Sales, Part 4

Around 1986  I was still working  to formalize and document how Gartner’s culture had evolved since its 1979 founding; seven years old,  it continued to maintain (and fine tune) its original research methods, but now embraced sales goals as well.  By the following year 1987,  we published our methods internally, distributed to our employees as “Theory G”. In hindsight, the name...

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Gartner: Early Research Process, Part 3 (80/20 Rule)

Gartner: Early Research Process, Part 3 (80/20 Rule)

Gartner’s Research Meetings When VCs Neill Brownstein and Chris Brody convinced me to leave Oppenheimer to found Gartner, they demanded a document  that would guarantee their receipt of Gartner research, indefinitely! This  led me to realize the importance of  terse written research, and we structured  our research meetings  to enhance our research process, which would then...

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Gartner: Early Research Process (RP), Part 2 (including MQs)

Gartner: Early Research Process (RP), Part 2 (including MQs)

In Part 1 of this post I mentioned some of the sources for my research process ideology, resulting in a 1980s ‘research process’ for Gartner which included six major elements: Surveillance, Pattern Recognition, Stalking Horses (including the Magic Quadrant), Search, Document, and  Strategic Planning Assumptions (primarily for conferences); while perhaps not followed  explicitly,...

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Gartner: Early Research Process (RP), Part 1

Gartner: Early Research Process (RP), Part 1

Gartner’s Original Research process Part 1. I was influenced during  Gartner Group’s first year (March 1979-April 1980)  by reading two public documents: the book  “the Tao Jones Averages: A Guide to Whole-Brained Investing” by Bennet Goodspeed, and  an article written by David B. Montgomery and Charles B. Weinberg  ‘Toward Strategic Intelligence Systems’...

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IBM vs. Gartner During the 1980s

IBM vs. Gartner During the 1980s

Part 1. After leaving Oppenheimer to create, launch and manage Gartner Group in 1979,  I continued to  personally write and publish  about the IBM Corporation just as I had done previously for my financial buy-side clients (banks, insurance cos., et al). Forbes quoted me in 1972:  “there is nothing IBM does that fails to impact every aspect of the industry…I prefer to know the...

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Gartner’s Stock Brokerage Arm, Soundview (Part 2)

Gartner’s Stock Brokerage Arm, Soundview (Part 2)

Soundview Part 2: The later years Banking relationships at most of the other Wall Street tech boutiques like Montgomery Securities were more important than  research, which was often seen as creating a conflict. But Soundview’s concentration on research and research culture was as strong as it had been at Gartner Group even though it paid less than Wall Street’s elevated salaries and...

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Gartner’s Soundview: Its Rollercoaster Story (Part 1)

Gartner’s Soundview: Its Rollercoaster Story (Part 1)

Soundview: The early years   Recall that I spent 9 years on Wall Street as a technology analyst just before Gartner Group (Gartner Inc.) was founded in March 1979. True, our Gartner charter was to sell from the very start into three different markets: IT vendors, users, and institutional investors. But we didn’t raise enough cash to build sales teams in all three markets, so to deal with...

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